I’m a brand photographer that mixes my past experience as a digital marketer to help local businesses represent their brand authentically through images. Services offered include headshots, product photographing, branding sessions, and content creation.
WHAT IS BRAND PHOTOGRAPHY?
Brand photography is a collection of professional and customized images that represent the essence and authenticity of a brand. This type of photography focuses on storytelling, and it communicates more about the human side of your brand: who you are, what you do, how it feels to work with you. It helps to differentiate your approach, process, or product from others in your industry. In these photos, a skilled photographer can showcase your personality, your passion, and your process. The aim of this type of photographic approach is to cultivate an emotional bond to the essence of your brand, even more than a simple headshot could do. These images are a visual journey that, along with well-crafted language, educate your audience about the many layers of your business, and helps them get a better sense of what your brand stands for.
WHY IS IS CRUCIAL TO INVEST IN BRAND PHOTOGRAPHY?
Now that everyone has a camera in their pocket, more and more business owners turn to selfies and DIY photos for convenience and cost. Unfortunately, these low/no-cost options usually result in detracting from a brand’s professionalism; these images struggle to effectively illustrate a brand’s core message. In order to be taken seriously as a business, and to position your brand as a leader in your industry, your images have to follow suit, too.
Simply put: If you want to look professional, then hire a professional.
Your business can’t rely only on a single headshot or styled stock photography. Although with the right lighting and colors, DIY photos could be considered “on-brand,” they don’t have the qualities that polished, professional photos possess, and you run the risk of looking ill-equipped, and unprofessional, and even generic.
According to Medium,
- Posts that include images produce 650 percent higher engagement than text-only posts.
- People form a first impression in a mere 50 milliseconds.
- 81 percent of people only skim the content they read online. (Usability expert Jakob Nielsen has written that the average user reads at most 20 to 28 percent of words during an average visit.)
WHAT TYPES OF BUSINESSES NEED BRAND PHOTOGRAPHY?
Short answer: all types. In today’s digital world where everything in the online space is saturated with competition and information, every business needs brand photography to communicate their story. Whether you’re service-based or product-based, a solopreneur or part of a larger team, profit or nonprofit, creative or corporate, online or brick-and-mortar, brand photography can help your brand connect to your audience.
People do business with people, so it’s even more essential to use photos to help you show up as the human behind your brand. Customers crave stories and connections to brands—from showcasing your best work to demonstrating the process of how you work with your client, to expressing your unique personality, brand photos will help you stand out and get your audience’s attention.
No one can replicate your face, space, or place—so your professional photos are a guarantee to ensure your brand is original.
WHEN IS THE TIME TO INVEST IN BRAND PHOTOGRAPHY?
The good news is that, no matter what stage you’re at in your business, professional photos can help you uplevel your brand. I’ve had clients who are just getting started opening their business and they want to make a splash with strong imagery. Other brands I’ve worked with have 10 years of experience under their belt but their business feels stale; finally, they feel ready to show up as a leader and invest in taking their brand to the next stage of professionalism.
The one caveat: it’s best to make the investment when you’re clear on your brand story and messaging. It’s time to move forward with photos only when you have a concrete business plan and marketing strategy, then your brand photo visuals can pull everything together.
Here are a few instances where brand photography is the right next step:
- Launching a website
- Launching a course or offering
- Re-branding. New messaging or new positioning
- Physical transformation—new you, new space
- New press and publicity opportunities (conferences, podcasts, TV)
HOW DO YOU USE BRAND PHOTOS?
The options are really endless for where you can showcase your brand photography. I advise my clients to use their images across all of their marketing channels to ensure consistency and memorability. The more you use the images, the more exposure and recognition you’ll get.
Here is a list of places to consider using your brand visuals
- Website (any and all webpages, especially your About and Services pages)
- Media Kit
- Speaker Bios
- Social Media
- Sales Pages
- Online Courses and Presentations
- Digital Products (ebooks, e-magazines)
- Email Signature
- Print (books, magazines)
- Business Cards
- Marketing Collateral (brochures, signage)
- Thank-You Cards
- Photo Art
- Lead Magnets
- Rack Cards
JESS PHILLIPS PHOTOGRAPHY SERVICES OFFERED
LIFESTYLE BRANDING IMAGES
FASHION + BEAUTY
BUSINESS PHOTOGRAPHY PORTFOLIOS
LAUNCH YOUR BRAND OR BUSINESS
Are you a small business owner, blogger, digital marketer or just need some photos for whatever you do ? And ready to level up your marketing? My business photography sessions are here to help you achieve just that. Each business or branding shoot includes an in-person or video consultation to pre-plan your shoot, discuss the style of editing preferred, and coordinate any models if needed. We offer an exclusive photography experience that is aimed to launch your digital marketing presence. With Jess Phillips Photographer you have access to her team of professional stylists, hair + make up artists, and models. We are driven to help you succeed.
Jess Phillips Photography specializes in Product Shots | Advertising | Food| Commercial | Art | Environment | Fashion | Lifestyle Portrait | Lifestyle | Black and White | Reviews | Editorial Photography